Press

Please direct any press inquiries to: Cristyne Nicholas, 212.938.0002, cristyne@nicholaslence.com


NEW YORK FAMILY | MARCH 2015

Best Mitzvah Venues For 2015

New York City has no shortage of fantastic venues perfect for celebrating a young person’s coming of age. While our list of ultimate party venues is as varied as it is comprehensive, one current of commonality runs through them all: each one promises a distinct affair to remember—regardless of what kind of tone you want to set.
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Successful Meetings SUCCESSFUL MEETINGS | MARCH 2015

New York City: A One-of-a-Kind Destination

Apella, Event Space at Alexandria Center, is an impressive conference center that offers 10 high-tech, eco-friendly private rooms that can, all together, accommodate up to 300 guests, with contemporary interiors, and sweeping views of the East River. Apella has hosted some of New York City's most cutting-edge meetings and social events since its opening in October 2010.
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Successful Meetings SUCCESSFUL MEETINGS | NOVEMBER 2014

Apella Predicts Event Trends for 2015

"Events that have goodwill attached to them are more relevant now," says Arthur Backal, CEO and founder of Backal Management Group, which manages all events at Apella and oversees catering for the Mandarin Oriental New York. "Groups are not having parties just to have parties. They have a purpose with a charitable goal attached."
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THE NEW YORK POST | OCTOBER 2014

We hear…

That Zachary Quinto, Paul Sevigny, Joshua Radin and Haute Hippie’s Trish Wescoat Pound and Jesse Cole are among guests expected at a masquerade gala at Apella event space on Oct. 30 to support Ronald McDonald House…
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LEADERS MAGAZINE | OCTOBER-DECEMBER 2014

Defining Hospitality

Celebrity event planner/hospitality consultant Arthur Backal has, in the course of this two decades in the industry, managed more than 20 event spaces in New York. He has consulted and participated in the development of new hotels, restaurants, and event spaces around the world. His hospitality company, Backal Hospitality Group, serves as a vehicle through which to implement his hotel, restaurant, and life-style projects, while his thriving even management firm, State of the Art Enterprises, Inc. has, since its 2002 premiere, provided Backal with a personal creative event outlet stamped with his innovative, signature style. Backal was appointed Consulting Director of Catering for the Mandarin Oriental’s New York flagship hotel in February 2003. He graduated from the Hotel and Restaurant Program at Michigan State University, and worked from the onset of his career with some of New York’s most renowned hoteliers, from Leona Helmsley at The Palace to Donald and Ivana Trump at The Plaza. He was in charge of the re-opening of the majestic St. Regis, overseeing the entire food and beverage operations, and was also credited with restoring The Pierre to its legendary grandeur during his time there as Director of Catering. Stints at The Waldorf-Astoria and The Rainbow Room rounded out his successful career. Backal is a leading philanthropist for several major charities including Food Allergy Research and Education, City Harvest, National Jewish Health, and several others.
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MEETINGS & CONVENTIONS | AUGUST 2014

Top 10 Ideas for the Holiday Event Season

Looking ahead to the year-end holiday season, here’s some creative advice from Arthur Backal, CEO and founder of the Backal Management Group, which manages events at the innovative Apella, Event Space at Alexandria Center in Manhattan.
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Successful Meetings SUCCESSFUL MEETINGS | JULY 2014

The Possibility of Popsicles

Although they may be cool, popsicles are hot right now, and are no longer just for kids. As a matter of fact, there are many that are relegated to just adults as they have liquor in them.
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Special Events SPECIAL EVENTS MAGAZINE | JULY 2014

14 top tips to planning successful summer events

Event expert Arthur Backal gives 14 tips on creating successful summer special events
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INCENTIVE MAGAZINE MAGAZINE | MAY 2014

10 Trends in Entertainment at Meetings and Events

“Not only has technology made an impact on the way corporations conduct business, but on the way they entertain as well,” says Arthur Backal and his team from Backal Management Group, the operating unit that manages and services all events at Apella, Event Space at Alexandria Center. Since opening in October 2010, Apella has had the honor of being the host venue for some of New York City’s most innovative meetings and social events. Apella has compiled a list of ten of the recent trends in entertainment at meetings and events.
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CORPORATE AND INCENTIVE TRAVEL | NOVEMBER 2013

Top 10 Holiday Party Planning Tips

Apella, Event Space at Alexandria Center is an innovative meeting and event space in New York City that offers 10 impressive private rooms with unprecedented contemporary interiors and sweeping views of the East River. With this venue in mind, Arthur Backal compiled his top 10 ways to plan a successful holiday party.
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Small Market Meetings SMALL MARKET MEETINGS | DECEMBER 2013

Top Tech Trends for Meeting Planners

Since it is so important to stay current with technology in today’s business travel world, Arthur Backal created a list of top tech trends for meeting planners. Go through this list and see how many of these technological trends you already use or could incorporate into your next event.
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INTERNATIONAL MEETINGS REVIEW | DECEMBER 20, 2013

What’s In and What’s Out for 2014

Apella, Event Space at Alexandria Center has hosted some of New York City’s most innovative meetings and social events since its opening three years ago. Arthur Backal and the Backal Management Group, who manages and services all events at Apella, compiled a list of what meetings and events planners can look forward to in 2014.
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BIZBASH | FALL 2013

2013 Holiday Party Ideas

The company holiday party is back – and while it may be less lavish than before the recession, it's become more thoughtful and employee-focused. Here are the top 14 trends shaping corporate end-of-year festivities right now, and how to harness them to keep your event feeling fresh.
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BIZBASH | JUNE 2013

Beyond the Boardroom

Meeting locations are adding unconventional layouts and amenities to attract corporate group and executive retreats.
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Successful Meetings SUCCESSFULMEETINGS.COM |MAY 28, 2013

Superfoods Make Super Options for Today’s Meetings

Arthur Backal, CEO and founder of Backal Management Group and operator of Apella, an event and conference center that can accommodate up to 300 guests in New York City, has compiled a list of Apella’s top seven food and beverage trends.
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Small Market Meetings SMALLMARKETMEETINGS.COM | MAY 2013

Top Food and Beverage Trends 2013

With summer around the corner, you might want to incorporate some food and beverage trends into your next event or meeting. Here are the top seven food and beverage trends I am seeing at Apella, an event space at the Alexandria Center in New York.
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Successful Meetings SUCCESSFULMEETINGS.COM | MAY 1, 2013

Secure Lines: Protecting Your Meeting

When Mitt Romney’s now infamous statement that 47 percent of voters are too dependent on the government was secretly recorded at a private fundraiser in Boca Raton, FL, it was more than just a turning point in the 2012 presidential election. It was a lesson to all CEOs and meeting owners on the importance of taking the proper precautions to keep any content discussed at meetings and events secure.
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Examiner.com EXAMINER.COM | MARCH 7, 2013

City Harvest Benefit at Apella: A Mid-Winter Escape!

Discreetly located near the East River, Apella event space hosted the City Harvest Benefit: A Mid-Winter Escape with a bevy of delicious food and drink sponsors for this Mexican themed tasting. This was my first time experiencing the grandness of Apella, probably one of the most magnificent venues I have ever been to. With floor to ceiling windows, breath-taking views of the city lights and river, along with sleek, silver swing chairs, simple yet elegant décor, this was a real treat before even going into the actual event.
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Successful Meetings SUCCESSFULMEETINGS.COM | FEBRUARY 25, 2013

It's Game Time for the New York City Metro Area: Where to Meet – High Style, High-Tech Space

Apella, an impressive event and conference center at the Alexandria Center, offers 10 thoughtfully designed, high-tech, eco-friendly private rooms that accommodate up to 300 guests total, unprecedented contemporary interiors, and sweeping views of the East River.
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Successful Meetings SUCCESSFULMEETINGS.COM | SEPTEMBER 2012

Venue Reports Top 10 Small Meeting Trends

Healthy food, social media and so-called "unconferences" are a few of the big trends that are taking over small meetings, according to Apella, the event space at New York's Alexandria Center.
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Allure ALLURE | SEPTEMBER 2012

How To Be Stylish

Allure Magazine's September Fashion Issue "How To Be Stylish" was photographed at Apella.
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BIZ BASH | JULY 18, 2012

64 New Meeting Locations in 10 Cities

Apella featured in the BizBash article – BizBash: 64 New Meeting Locations in 10 Cities!
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NY Daily News NYDAILYNEWS.COM | DECEMBER 19, 2011

Party's Not Over - Yet

Arthur Backal, a go-to event planner for New York's elite who was recently featured on "Real Housewives of New York City," derives about one quarter of his business from Wall Street clientele. His customers are still throwing lavish parties, but they have been minding expenses with care lately.
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NY Daily News

NYDAILYNEWS.COM| NOVEMBER 9, 2011

Rising Real Estate Stars Dub Financial District Next Hot Nabe

In a panel discussion Tuesday at the Bloomberg Commercial Real Estate Conference, Donald Trump Jr., executive vice president of the Trump Organization, Raphael De Niro, a high end residential broker for Prudential Douglas Elliman, and Sharif El-Gamal, the chariman and CEO of SoHo Properties, all dubbed the nabe the next big thing. The Bloomberg Commercial Real Estate Conference was a day-long event at Apella in New York City that hosted industry leaders ranging from hotelier Ian Schrager to developer Larry Silverstein.
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INCENTIVE MAGAZINE| AUGUST 23, 2011

Our 10th Annual Incentive Industry Roudtable

Every year, Incentive convenes a panel of experienced professionals from every sector of the industry to talk about the state of the incentive business. On June 9, our 11 participants gathered at Apella, an airy, modern, high-tech event space located in the Alexandria Center for Life Sciences overlooking Manhattan's East River.
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XCONOMY | AUGUST 17, 2011

The Future of Life Sciences in New York: Xconomy to Convene its First Big NYC Event October 14

I had only been at Xconomy a couple of weeks when I realized how hot the topic of biotech's future in New York truly is. So what can scientists, academicians, entrepreneurs, and legislators do to make New York a life sciences leader over the next 20 years? That will be the topic of Xconomy's first major New York event, titled Xconomy Forum: New York Life Sciences 2031. The panel discussion will take place at the Apella Event Space at Alexandria Center for Life Science.
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BIZ BASH | MAY 2011

The Innovation Issue

As the event business sees an influx of new ideas, technologies, and engagement strategies, these are the faces who are changing the face of the event industry. Arthur Backal, owner of event management company State of the Art Enterprises and Backal Hospitality Group begins his latest venture Apella, a high-tech, high-style meeting space that dispels the idea of a bland, corporate conference center.
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INCENTIVE MAGAZINE| APRIL 13, 2011

4 New Exciting Meeting and Event Spaces in New York City

On the eastern edge of Midtown sits this sleek 16,000 square foot meeting and event space that features beautiful modern design and state-of-the-art technology, including touch-screen-activated presentation walls and Wi-Fi throughout.
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FOXBUSINESS | APRIL 6, 2011

5 Top New York Meeting Places

Inside the Alexandria Center for Life Science - a campus for biotechnology firms, science research labs, and pharmaceutical companies - is Apella, a mod meeting site flexible enough for conferences as well as galas.
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SUCCESSFUL MEETINGS | MARCH 1, 2011

Arthur Backal: Top of the Heap

In the world of event planning, there is one New Yorker who is definitely "top of the heap," and that's Arthur Backal. He is the go-to guy when planning parties and special events. "I helped open the Mandarin Oriental, and it's a project I keep near and dear to my heart. It's been eight years and I've helped steer the hotel through the recent economic challenge. It's coming out of it very strong," says Backal, a well-dressed 49-year-old, as we sit in a conference room at his most recent venture, Apella, a collaboration between Backal Management Group, Alexandria Real Estate Equities, and Riverpark, a Tom Colicchio restaurant. Apella, an impressive event and conference center, offers 10 thoughtfully designed private rooms that accommodate up to 300 guests, contemporary interiors, and sweeping views of the East River. Alexandria Real Estate Equities, the developer and owner of the new building on East 29th Street, contacted Backal last January about operating a conference center. "When I saw their plans, I realized this was much more than a conference center. I always like to push the envelope. I told them I'd run it like a five-star property and do the best conferences in town, but would do social events here, as well." And that's exactly what he has done at Apella, which opened on October 26, 2010.
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BIZ BASH | FEBRUARY 10, 2011

'Lucky' Piggybacks on Social Media Week With Fashion Blogger Conference

For media partner Lucky magazine, the timing of the five-day convention provided an ideal opportunity: Social Media Week, which started Monday, ends as New York Fashion week begins, so the Condé Nast publication opted to tap the crowds from both events to participate in its first Fashion and Beauty Blog conference (a.k.a. "FABB"). Held Tuesday, the all-day event took over Apella with a series of panels, demonstrations, and activities from sponsors Revlon, Converse, and Lands' End. Beyond the presentations, Lucky's gathering hosted sponsors in several areas of the venue's 16,000 square feet.
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THE NEW YORK POST | JANUARY 20, 2011

NYC's Life-Science Facility Beckons Bio-Techs to Town

The glass-wrapped Alexandria Center for Life Science-New York City on East 29th Street at the East River brings something new to the city: a life-science facility specifically tailored to the commercial and scientific needs of pharmaceutical companies and firms in related fields. Although Alexandria isn't a household name in New York, it's the nation's leading REIT focused on "cluster" development of cutting-edge facilities for the life- science industry, with projects in California, Massachusetts, New Jersey and suburban Washington, DC. The Alexandria Center also boasts two major amenities that help offset a location somewhat removed from Manhattan's commercial core - the Apella Event Space and restaurant Riverpark, the latter operated by celebrity chef Tom Colicchio's company.
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BIZ BASH | DECEMBER 23, 2010

Best of 2010: 10 of New York's Most Notable Venue Openings

The sluggish economy of the past year did little to slow the growth of New York's hotels, restaurants, drinking spots, and event spaces. In addition to our Best of 2010 feature, we've reviewed the year's most notable venue openings, looking back at the last 12 months for sites that added new and flexible amenities for planners and marketers in the city. Designed to match the sleek architecture of the new Alexandria Center for Life Science – a campus for biotechnology firms, science research labs, and pharmaceutical companies – this stylish meeting space has more than just a pretty face.
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BIZ BASH | NOVEMBER 15, 2010

10 New Holiday Party Venues in New York

It's that time again – time for the company holiday party. Here are new restaurants, bars, and other spaces that can work for corporate holiday events, employee gatherings, and other end-of-year festivities. Apella's polished mod aesthetic was crafted by architectural firm Bentel & Bentel and complements the meeting space's striking views of the East River. The venue, which debuted last month, offers a variety of flexible areas, including a 2,480-square-foot suite that can be divided in half, a lounge with room for 74-person receptions, and a corner room with the capacity for 40 seated banquet-style.
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BIZ BASH | OCTOBER 18, 2010

Apella & Riverpark: Exclusive First Look at a Mod Meeting Space (Plus Tom Colicchio's Latest)

On the far east side of Murray Hill is Apella, a modern new meeting spot. Inside the new Alexandria Center for Life Science – a campus for biotechnology firms, science research labs, and pharmaceutical companies – the East River-adjacent venue was designed by architectural firm Bentel & Bentel to match its sleek surroundings.
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APELLA, EVENT SPACE AT ALEXANDRIA CENTER™ | 450 EAST 29TH STREET, 2ND FLOOR | NEW YORK, NY 10016 | TEL 212.706.4100 | FAX 212.706.4101 | CONTACT US